About Us

Woven with Grace. Inspired by Women.

Inspired by the rich, timeless, and versatile legacy of Indian sarees, two sisters — Urvashi and Rachita — set out on a journey to create a brand that celebrates the beauty, strength, and elegance of every woman.

To us, a saree is more than a garment. It is a symbol of confidence, resilience, and identity. It reflects the grace of tradition while empowering women to express themselves with poise in every walk of life. Whether in a boardroom, at a celebration, or on the global stage, a saree is a statement of elegance that never goes out of style.

Every saree in our collection is thoughtfully curated to showcase India's extraordinary textile heritage and the artistry of skilled craftsmen who have preserved these traditions for generations. Each weave, motif, and thread carries a story of culture, craftsmanship, and timeless beauty.

What began as the shared dream of two sisters has grown into a mission — to take the rich heritage of Indian sarees to the world while inspiring women to wear their roots with pride and confidence. We believe that when a woman drapes a saree, she doesn't just wear tradition; she wears strength, dignity, and a legacy that transcends generations.

At the heart of our brand lies a simple belief:
Elegance empowers. Heritage inspires. Every saree tells a story.

From India to the world, Urvashi and Rachita invite you to celebrate the enduring charm of the saree — where every drape is a tribute to our heritage and every woman becomes its most beautiful ambassador.

Who we are

Aurima is a House of Sarees. We work with forty-two weaving families across nine craft clusters in India, buying handwoven Indian sarees directly at the loom and selling them without a middleman in between. The catalogue is deliberately small — fifteen to twenty pieces at a time — because everything in it is made by hand, and a sold-out weave takes weeks or months to make again.

The name on every product page is not decoration. When you buy a Kanjivaram from us, the page tells you it came from Kanchipuram, what technique built the border, and roughly how long the weaver spent at the loom. That is the whole business, really: putting the maker back into the description.

Why we buy direct

Most handloom that reaches a city showroom has passed through three or four hands. Each takes a margin, and the weaver — the one who spent eleven days at the loom — takes the smallest. That arithmetic is the reason India's handloom clusters have been shrinking for forty years.

We buy at the loom and pay before dispatch. On a typical saree, roughly 46% of what you pay reaches the weaving family. The rest covers yarn, dyeing, finishing, GST, packaging and shipping. We publish that figure on the product page because a claim about fair pricing is worth nothing without a number attached to it.

How a saree reaches you

1. 01 · The yarn is chosen Mulberry silk from Karnataka, tussar from the forests of Bihar, fine cotton from the Andhra hills. Yarn decides everything the loom can do afterwards.
2. 02 · Dyeing, by hand Madder root, indigo, pomegranate rind, iron rust. Ajrakh alone passes through sixteen stages of printing, washing and dyeing before it becomes cloth.
3. 03 · The loom Pit looms in Kanchipuram, jacquard frames in Varanasi, tie-and-dye bandha in Sonepur. A heavy Kanjivaram takes one weaver eleven days; a Patola can take five months.
4. 04 · Finishing and inspection Every saree is checked against the cluster it was promised from, measured, and packed in muslin with the name of the family who wove it.

What we promise

• Authentic, and certified. GI Mark, Silk Mark and Handloom Mark tags travel with every piece that earns them. If a piece is a blend or a powerloom weave, the product page says so plainly.
• Fair payment at the loom. Weavers are paid before the garment ships, not on sale.
• No stock photography. What you see is the piece you receive, from the cluster we name.
• Seven-day returns. Unworn, tagged pieces go back free anywhere in India.

Authenticity, and how it is certified

Every saree we sell is authentic — bought at the loom from the cluster it is named after, never a mill copy sold under a heritage name. Because "authentic" is a word anyone can print, we back it with the three marks the Government of India issues for exactly this purpose, and we ship the tags with the garment.

GI Mark

Geographical Indications Registry, Government of India Certifies that the weave was made in the region whose name it carries, by the technique that region is registered for.

Silk Mark

Silk Mark Organisation of India, Central Silk Board Certifies that the fabric is 100% natural silk — not art silk, not a blend. Each tag carries a unique hologram number.

Handloom Mark

Office of the Development Commissioner (Handlooms), Ministry of Textiles Certifies that the cloth was woven on a handloom rather than a power loom.

The three are not interchangeable, and we do not treat them as if they were. A Kanjivaram in pure mulberry silk from Kanchipuram carries all three. A Chanderi cotton-silk is GI-registered and handwoven, but a blend cannot hold the Silk Mark, so it does not claim one. Our Ajrakh in modal silk carries none of the three — modal is a cellulose fibre, not silk — and the product page says that in as many words instead of letting the fabric's name imply otherwise. Each product page lists the marks that piece actually holds, and hologram numbers on the Silk Mark tags can be checked directly with the Silk Mark Organisation of India.

The clusters we work with

Kanchipuram in Tamil Nadu for korvai silk. Varanasi in Uttar Pradesh for Banarasi brocade. Yeola in Maharashtra for Paithani. Patan in Gujarat for double-ikat Patola, and Ajrakhpur for natural-dye block printing. Chanderi in Madhya Pradesh and Kaithoon in Rajasthan for fine cottons. Phulia in West Bengal for jamdani muslin. Sonepur in Odisha for bandha ikat. Bhagalpur in Bihar for tussar.

Talk to us

Questions about a weave, a size or an order are best sent to our team directly — write to [email protected] or message us on WhatsApp and we answer within one working day. See the Contact Us page for all the ways to reach us, or read the shipping, returns and size guide before you order.

You can also follow new pieces coming off the loom on Instagram at @aurima.official.